Recent Experience

Manager, Marketing, September ⎯ Present

  • Quest Oracle Community (part of Associations International LLC)
  • Lexington, KY
      • Serving as Quest’s internal Eloqua SME, responsible for designing email templates, producing emails and campaign canvases; designing canvases and segments for use in event marketing, newsletters, and direct sends
      • Using Adobe Illustrator and Adobe Photoshop, design graphics for use in email placements and social media posts to provide support for our team’s Digital Marketing Manager as needed
      • Work closely with our vendor relations team to fulfill purchased inventory while devising new opportunities to drive increased revenue and value
      • Collaborate with our team’s data analysts and marketing director to plan A/B tests to improve and refine existing processes
      • Responsible for researching industry best practices, integrating findings within Quest’s marketing protocols to increase efficiency and drive ROI

Communications Manager, June 2014 ⎯ August 2017

  • Silver Springs Stud LLC
  • Paris, KY
      • Worked with PM Advertising design agency to create branding and website
        • Provided layout, images, and written copy
        • Served as liaison to allow for rapid creation with minimal drafts
      • Maintained website post-creation and managed social media presence
        • Drafted/edited articles and website copy
        • Performed basic web updates utilizing CMS and basic HTML
      • Responsible for all organization IT issues while recommending and orchestrating all marketing efforts according to industry best practices
      • Ensured marketing and IT initiatives remained within the allotted budgets

Overview

Prior History

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